Marketing strategy text and cases

Bibliographic Details
Main Author: Ferrell, O. C. (-)
Other Authors: Hartline, Michael D.
Format: Book
Language:Inglés
Published: Mason, OH : South-Western Cengage 2014
Edition:6th ed
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991007931869706719
Description
Item Description:Índex
Physical Description:XXVI, 587 p. : il. gràf. i taules ; 26 cm
Bibliography:Bibliografia
ISBN:9781285073040