Cita APA (7a ed.)

Ferrell, O. C., & Hartline, M. D. (2014). Marketing strategy: Text and cases (6th ed.). South-Western Cengage.

Cita Chicago Style (17a ed.)

Ferrell, O. C., y Michael D. Hartline. Marketing Strategy: Text and Cases. 6th ed. Mason, OH: South-Western Cengage, 2014.

Cita MLA (9a ed.)

Ferrell, O. C., y Michael D. Hartline. Marketing Strategy: Text and Cases. 6th ed. South-Western Cengage, 2014.