Quelch, J. A., & Bartlett, C. A. (1999). Global marketing management (4th ed.). Addison-Wesley.
Cita Chicago Style (17a ed.)Quelch, John A., y Christopher A. Bartlett. Global Marketing Management. 4th ed. Reading, Massachussets [etc.]: Addison-Wesley, 1999.
Cita MLA (9a ed.)Quelch, John A., y Christopher A. Bartlett. Global Marketing Management. 4th ed. Addison-Wesley, 1999.
Precaución: Estas citas no son 100% exactas.