Grant, J. (2006). The brand innovation manifesto: How to build brands, redefine markets and defy conventions. John Wiley & Sons, Ltd.
Cita Chicago Style (17a ed.)Grant, John. The Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions. Chichester: John Wiley & Sons, Ltd, 2006.
Cita MLA (9a ed.)Grant, John. The Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions. John Wiley & Sons, Ltd, 2006.
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