APA (7th ed.) Citation

Cravens, D. W., & Piercy, N. (2013). Strategic marketing (10th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Cravens, David W., and Nigel Piercy. Strategic Marketing. 10th ed. New York: McGraw-Hill, 2013.

MLA (9th ed.) Citation

Cravens, David W., and Nigel Piercy. Strategic Marketing. 10th ed. McGraw-Hill, 2013.