Advertising and promotion an integrated marketing communications perspective
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Inglés |
| Published: |
New York :
McGraw-Hill
2011
|
| Edition: | 9th ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991007695939706719 |
| Item Description: | Índex |
|---|---|
| Physical Description: | XXXV, 769 p. : il. col.; 28 cm |
| Bibliography: | Bibliografia |
| ISBN: | 9780071314404 |
