The Evolution of integrated marketing communications the customer-driven marketplace

Bibliographic Details
Other Authors: Schultz, Don E., ed (ed), Patti, Charles H., ed, Kitchen, Philip J., ed
Format: Book
Language:Inglés
Published: London : Routledge 2011
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991007615689706719
Description
Physical Description:VIII, 134 p. : gràf., taules ; 25 cm
Bibliography:Referències bibliogràfiques. Índex
ISBN:9780415668927