Govindarajan, V., & Trimble, C. (2012). Reverse innovation: Create far from home, win everywhere. Harvard Business Press.
Cita Chicago Style (17a ed.)Govindarajan, Vijay, y Chris Trimble. Reverse Innovation: Create Far from Home, Win Everywhere. Boston: Harvard Business Press, 2012.
Cita MLA (9a ed.)Govindarajan, Vijay, y Chris Trimble. Reverse Innovation: Create Far from Home, Win Everywhere. Harvard Business Press, 2012.
Precaución: Estas citas no son 100% exactas.