The Role that celebrity endorsements play in the final purchasing decisions of young women in the premium perfume market in Germany

Bibliographic Details
Main Author: Krawczyk, Eva Maria (-)
Corporate Author: ESADE. Escola Superior d'Administració i Direcció d'Empreses (-)
Other Authors: Casabayó, Mònica, dir (Conductor)
Format: Thesis
Language:Inglés
Published: 2011
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991007503029706719

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