Giacalone, P., & Varela Otero, A. M. (2011). How strong brands can win any economic downturn and the fiercest private label competition: The Eristoff case.
Chicago Style (17th ed.) CitationGiacalone, Paolo, and Ana Maria Varela Otero. How Strong Brands Can Win Any Economic Downturn and the Fiercest Private Label Competition: The Eristoff Case. 2011.
MLA (9th ed.) CitationGiacalone, Paolo, and Ana Maria Varela Otero. How Strong Brands Can Win Any Economic Downturn and the Fiercest Private Label Competition: The Eristoff Case. 2011.
Warning: These citations may not always be 100% accurate.
