Giacalone, P., & Varela Otero, A. M. (2011). How strong brands can win any economic downturn and the fiercest private label competition: The Eristoff case.
Cita Chicago Style (17a ed.)Giacalone, Paolo, y Ana Maria Varela Otero. How Strong Brands Can Win Any Economic Downturn and the Fiercest Private Label Competition: The Eristoff Case. 2011.
Cita MLA (9a ed.)Giacalone, Paolo, y Ana Maria Varela Otero. How Strong Brands Can Win Any Economic Downturn and the Fiercest Private Label Competition: The Eristoff Case. 2011.
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