Cita APA (7a ed.)

Giacalone, P., & Varela Otero, A. M. (2011). How strong brands can win any economic downturn and the fiercest private label competition: The Eristoff case.

Cita Chicago Style (17a ed.)

Giacalone, Paolo, y Ana Maria Varela Otero. How Strong Brands Can Win Any Economic Downturn and the Fiercest Private Label Competition: The Eristoff Case. 2011.

Cita MLA (9a ed.)

Giacalone, Paolo, y Ana Maria Varela Otero. How Strong Brands Can Win Any Economic Downturn and the Fiercest Private Label Competition: The Eristoff Case. 2011.

Precaución: Estas citas no son 100% exactas.