International marketing

Bibliographic Details
Main Author: Cateora, Philip R. (-)
Other Authors: Gilly, Mary C., Graham, John L.
Format: Book
Language:Inglés
Published: New York : McGraw-Hill : Irwin 2011
Edition:15th ed
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991007489629706719
Description
Item Description:Índex
Physical Description:XXXIII, 622 p. : il.; 29 cm
ISBN:9780073529943