APA (7th ed.) Citation

Solomon, M. R. (2009). The Truth about what customers want. FT Press.

Chicago Style (17th ed.) Citation

Solomon, Michael R. The Truth About What Customers Want. Upper Saddle River, New Jersey: FT Press, 2009.

MLA (9th ed.) Citation

Solomon, Michael R. The Truth About What Customers Want. FT Press, 2009.