APA (7th ed.) Citation

Prahalad, C. K. (2005). The Fortune at the bottom of the pyramid. Wharton School.

Chicago Style (17th ed.) Citation

Prahalad, C. K. The Fortune at the Bottom of the Pyramid. Upper Saddle River: Wharton School, 2005.

MLA (9th ed.) Citation

Prahalad, C. K. The Fortune at the Bottom of the Pyramid. Wharton School, 2005.