APA (7th ed.) Citation

Schmidt, K., & Caldentey, N. (2017). The strategic development of Mattel’s iconic Barbie brand: Countering the substantial decline in revenues over the past years.

Chicago Style (17th ed.) Citation

Schmidt, Kristina, and Neli Caldentey. The Strategic Development of Mattel’s Iconic Barbie Brand: Countering the Substantial Decline in Revenues over the Past Years. 2017.

MLA (9th ed.) Citation

Schmidt, Kristina, and Neli Caldentey. The Strategic Development of Mattel’s Iconic Barbie Brand: Countering the Substantial Decline in Revenues over the Past Years. 2017.

Warning: These citations may not always be 100% accurate.