Public relations campaigns an integrated approach
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Thousand Oaks :
SAGE Publications
[2018]
|
| Edition: | First Edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991007215449706719 |
Table of Contents:
- About the authors
- Introduction: campaigns in the professional public relations context
- Introduction to integrated campaigns
- Strategic communication campaign fundamentals
- Understanding peso
- Research, Part I: Diagnosis & developmental research
- Research, Part II: Goals
- Objectives
- Strategies
- Tactics
- Implementation
- Reporting and evaluation
- Formulating an integrated campaign : case studies
- Appendix
- Glossary
- References
- Index.
