Cita APA (7a ed.)

Farris, P. (2010). Marketing metrics: The definitive guide to measuring marketing performance (2nd ed.). Pearson, FT Press.

Cita Chicago Style (17a ed.)

Farris, Paul. Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. 2nd ed. Upper Saddle River, N.J.: Pearson, FT Press, 2010.

Cita MLA (9a ed.)

Farris, Paul. Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. 2nd ed. Pearson, FT Press, 2010.