Marketing un enfoque global

Bibliographic Details
Main Author: McCarthy, E. Jerome (-)
Other Authors: Perreault, William D.
Format: Book
Language:Castellano
Published: México [etc.] : McGraw-Hill 2000
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991007196399706719
Description
Physical Description:XXIV, 797 p. : il.; 30 cm + 1 Disc òptic (CD-ROM)
Format:Requeriments del sistema per al CD-ROM: PC, Pentium 133 Mhz mínim, tarja de so, 32 Mb de disc dur, lector CD-ROM, Windows 95 mínim
Bibliography:Bibliografia. Índex
ISBN:9789701029084