Cita APA (7a ed.)

Lancaster, G., & Reynolds, P. (2002). Marketing: The one-semester introduction. Butterworth Heinemann.

Cita Chicago Style (17a ed.)

Lancaster, Geoffrey, y Paul Reynolds. Marketing: The One-semester Introduction. Oxford [etc.]: Butterworth Heinemann, 2002.

Cita MLA (9a ed.)

Lancaster, Geoffrey, y Paul Reynolds. Marketing: The One-semester Introduction. Butterworth Heinemann, 2002.