Segmentation and positioning for strategic marketing decisions
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Chicago, Illinois :
American Marketing Association
cop. 1996
|
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991007190859706719 |
| Physical Description: | XIII, 358 p. : il.; 24 cm |
|---|---|
| Bibliography: | Bibliografia al final de cada capítol Índex |
| ISBN: | 9780877572596 |
