Cita APA (7a ed.)

Myers, J. H. (1996). Segmentation and positioning for strategic marketing decisions. American Marketing Association.

Cita Chicago Style (17a ed.)

Myers, James H. Segmentation and Positioning for Strategic Marketing Decisions. Chicago, Illinois: American Marketing Association, 1996.

Cita MLA (9a ed.)

Myers, James H. Segmentation and Positioning for Strategic Marketing Decisions. American Marketing Association, 1996.