Audience evolution new technologies and the transformation of media audiences
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Columbia University Press
2011
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991007187489706719 |
Tabla de Contenidos:
- Conté: Introduction
- Contextualizing audience evolution
- The transformation of media consumption
- The transformation of audience information systems
- Contesting audiences
- The implications of audience evolution
