Cita APA (7a ed.)

Armstrong, G., & Kotler, P. (2000). Marketing: An introduction (5th ed.). Prentice Hall.

Cita Chicago Style (17a ed.)

Armstrong, Gary, y Philip Kotler. Marketing: An Introduction. 5th ed. Upper Saddle River: Prentice Hall, 2000.

Cita MLA (9a ed.)

Armstrong, Gary, y Philip Kotler. Marketing: An Introduction. 5th ed. Prentice Hall, 2000.