APA (7th ed.) Citation

McDonald, M., Frow, P., & Payne, A. (2011). Marketing plans for services: A complete guide (3rd ed.). Wiley.

Chicago Style (17th ed.) Citation

McDonald, Malcolm, Pennie Frow, and Adrian Payne. Marketing Plans for Services: A Complete Guide. 3rd ed. Chichester: Wiley, 2011.

MLA (9th ed.) Citation

McDonald, Malcolm, et al. Marketing Plans for Services: A Complete Guide. 3rd ed. Wiley, 2011.