Cases in marketing management

Bibliographic Details
Corporate Author: Richard Ivey School of Business (-)
Other Authors: Clow, Kenneth E., ed (ed), Baack, Donald, ed
Format: Book
Language:Inglés
Published: Thousand Oaks, Calif. : SAGE cop.-2012
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991007163609706719
Description
Item Description:Selecció de casos publicats per IVEY (Richard Ivey School of Business)
Physical Description:IX, 523, [21] p. : il., taules i gràf. ; 24 cm
Bibliography:Bibliografia
ISBN:9781412996037