APA (7th ed.) Citation

Chernev, A. (2011). The Marketing plan handbook (3rd ed.). Cerebellum Press.

Chicago Style (17th ed.) Citation

Chernev, Alexander. The Marketing Plan Handbook. 3rd ed. Chicago: Cerebellum Press, 2011.

MLA (9th ed.) Citation

Chernev, Alexander. The Marketing Plan Handbook. 3rd ed. Cerebellum Press, 2011.