Listening to customers
| Formato: | Libro |
|---|---|
| Idioma: | Inglés |
| Publicado: |
[Boston] :
Harvard Business School Publishing
199?
|
| Colección: | Harvard Business Review reprint collection ;
49536 |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991007127639706719 |
Tabla de Contenidos:
- Conté : Spend a day in the life of your customers / Francis J. Gouillart, Frederick D. Sturdivant. Staple yourself to an order / Benson P. Shapiro, V. Kasturi Rangan, John J. Sviokla. Competing on customer service : an interview with British Airways' sir Colin Marshall / Steven E. Prokesch. Why satisfied customers defect / Thomas O. Jones, W. Earl Sasser, jr. Real-time marketing / Regis Mckenna. Learning from customer defections / Frederick F. Reichheld
- Recull d'articles publicats al Harvard Business Review referents al tema de la satisfacció dels clients
