Customer loyalty
| Formato: | Libro |
|---|---|
| Idioma: | Inglés |
| Publicado: |
[Boston] :
Harvard Business School Publishing
199?
|
| Colección: | Harvard Business Review reprint collection ;
49563 |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991007127619706719 |
Tabla de Contenidos:
- Conté : Why satisfied customers defect / Thomas O. Jones, W. Earl Sasser, jr. Do rewards really create loyalty? / Louise O'Brien, Charles Jones. Putting the service-profit chain to work / James L. Heskett, Thomas O. Jones, Gary W. Loveman, W. Earl Sasser, jr., Leonard A. Schlesinger. When new products and customer loyalty collide / Regina Fazio Maruca, Amy L. Halliday. Loyalty-based management / Frederick F. Reichheld. The Profitable art of service recovery / Christopher W.L. Hart, James L. Heskett, W. Earl Sasser, jr. Zero defections : quality comes to services / Frederick F. Reichheld, W. Earl Sasser, jr.
- Recull d'articles publicats al Harvard Business Review referents al tema de la fidelitat del client
