Cita APA (7a ed.)

Anderson, J. C., Narus, J. A., & Narayandas, D. (2009). Business market management: Understanding, creating, and delivering value (3rd ed.). Pearson Prentice Hall.

Cita Chicago Style (17a ed.)

Anderson, James C., James A. Narus, y Das Narayandas. Business Market Management: Understanding, Creating, and Delivering Value. 3rd ed. Upper Saddle River, N.J.: Pearson Prentice Hall, 2009.

Cita MLA (9a ed.)

Anderson, James C., et al. Business Market Management: Understanding, Creating, and Delivering Value. 3rd ed. Pearson Prentice Hall, 2009.