APA (7th ed.) Citation

Zeiser, A. (2015). Transmedia marketing: From film and tv to games and digital media. Focal Press.

Chicago Style (17th ed.) Citation

Zeiser, Anne. Transmedia Marketing: From Film and Tv to Games and Digital Media. New York ; London: Focal Press, 2015.

MLA (9th ed.) Citation

Zeiser, Anne. Transmedia Marketing: From Film and Tv to Games and Digital Media. Focal Press, 2015.