Cita APA (7a ed.)

Assael, H. (2004). Consumer behavior: A strategic approach. Houghton Mifflin.

Cita Chicago Style (17a ed.)

Assael, Henry. Consumer Behavior: A Strategic Approach. Boston: Houghton Mifflin, 2004.

Cita MLA (9a ed.)

Assael, Henry. Consumer Behavior: A Strategic Approach. Houghton Mifflin, 2004.