APA (7th ed.) Citation

Schaeffer, F., & Kennett, C. (2007). Adidas vs. Puma: Commercialising sport through competition in the sporting good industry.

Chicago Style (17th ed.) Citation

Schaeffer, Fabian, and Christopher Kennett. Adidas Vs. Puma: Commercialising Sport Through Competition in the Sporting Good Industry. 2007.

MLA (9th ed.) Citation

Schaeffer, Fabian, and Christopher Kennett. Adidas Vs. Puma: Commercialising Sport Through Competition in the Sporting Good Industry. 2007.

Warning: These citations may not always be 100% accurate.