Schaeffer, F., & Kennett, C. (2007). Adidas vs. Puma: Commercialising sport through competition in the sporting good industry.
Chicago Style (17th ed.) CitationSchaeffer, Fabian, and Christopher Kennett. Adidas Vs. Puma: Commercialising Sport Through Competition in the Sporting Good Industry. 2007.
MLA (9th ed.) CitationSchaeffer, Fabian, and Christopher Kennett. Adidas Vs. Puma: Commercialising Sport Through Competition in the Sporting Good Industry. 2007.
Warning: These citations may not always be 100% accurate.