A Critical analysis of the relationship between UNICEF and FC Barcelona, as a model for cause-related marketing using sport as a vehicle

Bibliographic Details
Main Author: Amundsen, Celine Aubert (-)
Corporate Author: Escola Universitària d'Enginyeria Tècnica de Telecomunicació La Salle (-)
Other Authors: Campbell, Stephen
Format: Thesis
Language:Inglés
Published: 2009
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991007017599706719
Description
Physical Description:1 v. : il. ; 29 cm
Bibliography:Bibliografia