Advertising and promotion an integrated marketing communications perspective
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
New York, NY :
McGraw-Hill Education
[2018]
|
| Edition: | Eleventh edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991006979689706719 |
| Physical Description: | xli, 764, 13, 33, 17, 22 pàgines : il·lustracions, taules, gràfics, fotografies (color) ; 29 cm |
|---|---|
| ISBN: | 9781259548147 9781259921698 |
