Cita APA (7a ed.)

Kotler, P., Kartajaya, H., & Setiawan, I. (2011). Marketing 3.0. LID.

Cita Chicago Style (17a ed.)

Kotler, Philip, Hermawan Kartajaya, y Iwan Setiawan. Marketing 3.0. Madrid, [etc.]: LID, 2011.

Cita MLA (9a ed.)

Kotler, Philip, et al. Marketing 3.0. LID, 2011.