Chapman, C., & Feit, E. M. (2015). R for marketing research and analytics. Springer.
Cita Chicago Style (17a ed.)Chapman, Chris, y Elea McDonnell Feit. R for Marketing Research and Analytics. Cham: Springer, 2015.
Cita MLA (9a ed.)Chapman, Chris, y Elea McDonnell Feit. R for Marketing Research and Analytics. Springer, 2015.
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