Authenticity what consumers really want
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
Boston :
Harvard Business School Press
cop. 2007
|
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991006787989706719 |
| Physical Description: | XIII, 299 p. : il. ; 25 cm |
|---|---|
| Bibliography: | Inclou bibliografia (p. [253]-281) i índex |
| ISBN: | 9781591391456 |
