How can an airline keep a differentiated marketing strategy when belonging to an aiarline alliance?
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| Format: | Thesis |
| Language: | Inglés |
| Published: |
2011
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991006626799706719 |
| Item Description: | Master in Marketing Management - MSc Programmes in Management |
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| Physical Description: | 97 f. ; 32cm |
