Innovation equity assessing and managing the monetary value of new products and services

Bibliographic Details
Main Author: Ofek, Elie (-)
Other Authors: Muller, Eitan, Libai, Barak
Format: Book
Language:Inglés
Published: Chicago : London : The University of Chicago Press [2016]
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991006616759706719
Description
Item Description:Índex
Physical Description:336 p. ; 24 cm
Bibliography:Bibliografia
ISBN:9780226618296