Ofek, E., Muller, E., & Libai, B. (2016). Innovation equity: Assessing and managing the monetary value of new products and services. The University of Chicago Press.
Cita Chicago Style (17a ed.)Ofek, Elie, Eitan Muller, y Barak Libai. Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services. Chicago : London: The University of Chicago Press, 2016.
Cita MLA (9a ed.)Ofek, Elie, et al. Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services. The University of Chicago Press, 2016.
Precaución: Estas citas no son 100% exactas.