Cita APA (7a ed.)

Kotler, P., & Armstrong, G. (2016). Principles of marketing (16th. ed., global ed.). Pearson.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Gary Armstrong. Principles of Marketing. 16th. ed., global ed. Boston ; Munich, [et al.]: Pearson, 2016.

Cita MLA (9a ed.)

Kotler, Philip, y Gary Armstrong. Principles of Marketing. 16th. ed., global ed. Pearson, 2016.