APA (7th ed.) Citation

Yeung, R. (2011). I is for influence: The new science of persuasion. Macmillan.

Chicago Style (17th ed.) Citation

Yeung, Rob. I Is for Influence: The New Science of Persuasion. London: Macmillan, 2011.

MLA (9th ed.) Citation

Yeung, Rob. I Is for Influence: The New Science of Persuasion. Macmillan, 2011.

Warning: These citations may not always be 100% accurate.