Marketing metrics : the manager's guide to measuring marketing performance

Marketing metrics the manager's guide to measuring marketing performance

Bibliographic Details
Other Authors: Bendle, Neil T., autor (autor), Farris, Paul, author (author), Pfeifer, Phillip E., author, Reibstein, David J., author
Format: Book
Language:Inglés
Published: Upper Saddle River, NJ : Pearson Education [2016]
Edition:Third edition
Subjects:
Màrqueting > Estadístiques.
Rendiment > Mesurament.
Mercat > Investigació
Màrqueting > Models matemàtics.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991006082589706719
Description
Item Description:Índex
Physical Description:xv, 439 pages : illustrations ; 24 cm
Bibliography:Bibliografia
ISBN:9780134085968

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