APA (7th ed.) Citation

Bendle, N. T., Farris, P., Pfeifer, P. E., & Reibstein, D. J. (2016). Marketing metrics: The manager's guide to measuring marketing performance (Third edition.). Pearson Education.

Chicago Style (17th ed.) Citation

Bendle, Neil T., Paul Farris, Phillip E. Pfeifer, and David J. Reibstein. Marketing Metrics: The Manager's Guide to Measuring Marketing Performance. Third edition. Upper Saddle River, NJ: Pearson Education, 2016.

MLA (9th ed.) Citation

Bendle, Neil T., et al. Marketing Metrics: The Manager's Guide to Measuring Marketing Performance. Third edition. Pearson Education, 2016.