Cita APA (7a ed.)

Serrano Vernos, L., & Montero Lopez, S. (2013). Business model innovation in the pharmaceutical sector: Shifting away from the blockbuster business model.

Cita Chicago Style (17a ed.)

Serrano Vernos, Laura, y Sara Montero Lopez. Business Model Innovation in the Pharmaceutical Sector: Shifting Away from the Blockbuster Business Model. 2013.

Cita MLA (9a ed.)

Serrano Vernos, Laura, y Sara Montero Lopez. Business Model Innovation in the Pharmaceutical Sector: Shifting Away from the Blockbuster Business Model. 2013.