Marketing metaphoria : what deep metaphors reveal about the minds of consumers

Marketing metaphoria what deep metaphors reveal about the minds of consumers

Bibliographic Details
Main Author: Zaltman, Gerald (-)
Other Authors: Zaltman, Lindsay H.
Format: Book
Language:Inglés
Published: Boston, Mass. : Harvard Business Press cop. 2008
Subjects:
Consumidors, Comportament dels
Metàfora > Aspectes psicològics
Màrqueting > Aspectes psicològics
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991005651249706719

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