Marketing metaphoria what deep metaphors reveal about the minds of consumers
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| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
Boston, Mass. :
Harvard Business Press
cop. 2008
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991005651249706719 |
| Physical Description: | xxi, 230 p., [8] p. de làm. : il. ; 24 cm |
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| Bibliography: | Índex |
| ISBN: | 9781422121153 |
