APA (7th ed.) Citation

Zaltman, G., & Zaltman, L. H. (2008). Marketing metaphoria: What deep metaphors reveal about the minds of consumers. Harvard Business Press.

Chicago Style (17th ed.) Citation

Zaltman, Gerald, and Lindsay H. Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Boston, Mass.: Harvard Business Press, 2008.

MLA (9th ed.) Citation

Zaltman, Gerald, and Lindsay H. Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Harvard Business Press, 2008.