APA (7th ed.) Citation

March, J. G., & Heath, C. (1994). A primer on decision making: How decisions happen. Free Press.

Chicago Style (17th ed.) Citation

March, James G., and Chip Heath. A Primer on Decision Making: How Decisions Happen. New York (N.Y.): Free Press, 1994.

MLA (9th ed.) Citation

March, James G., and Chip Heath. A Primer on Decision Making: How Decisions Happen. Free Press, 1994.