The Brand bubble the looming crisis in brand value and how to avoid it
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
San Francisco :
Jossey-Bass
cop. 2008
|
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991005600289706719 |
| Item Description: | Índex |
|---|---|
| Physical Description: | IX, 252 p. ; 23 cm |
| Bibliography: | Bibliografia |
| ISBN: | 9780470183878 |
